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Development of a mobile AR application allowing Visitors to dealerships Renault of discover the strengths vehicles in an interactive and immersive way.
The Scan'R application transforms the visit to the dealership into an immersive experience, strengthening customer interest and engagement
Renault, one of the world leaders in the automotive industry, sought to enrich the dealership experience by offering a tool that would allow visualize hidden technical characteristics vehicles, while supporting the discourse of salespeople.
Conseil 3D designed and developed “Scan'R”, a mobile AR application. En Pointing at their smartphone to a vehicle in a dealership, users can visualize information on comfort, safety, embedded technologies, as well as elements techniques invisible to the naked eye. These 3D elements, superimposed on the real vehicle, reinforce the discourse of salespeople and offer a fun and informative approach for customers.
The Scan'R application allows Renault to modernizing the dealership experience, to present critical technical details in an accessible manner, and strengthen communication around vehicle characteristics, while creating a stronger connection with customers.
