Augmented reality application called S-in Motion. Compatible with various platforms: HoloLens and tablets (iOS, Android and Windows), it is used by ArcelorMittal (AM) for promote its steel technologies (chassis, doors, seats...) from car manufacturers.
Visitors can see the new steel solutions in AR, using holograms. The virtual elements are represented on a 1:1 scale to ensure that the demonstration is as realistic as possible.
This new disruptive, interactive and immersive mode of presentation engages AM's customers who are more inclined to take a closer look at the products. Finally, AM no longer has to transport parts of real vehicles around the world for its demonstrations.
A number of features enhance the experience: