S-in motion® Catalog

Mixed Reality Product Showcase

Replacing physical prototypes with mixed reality

3D and mixed reality application to promote ArcelorMittal's steel technologies to automotive manufacturers

3

Supported platforms (HoloLens 2, tablets, and PCs)

-60%

Reduction in product promotion costs

Our user experience with the S-in motion® Catalog application reached new heights thanks to Conseil 3D, who successfully integrated our needs and those of our prospects with effective and relevant innovations.

Jimmy Lam

Steel Solutions Implementation Manager, ArcelorMittal Global R&D

01

Context

ArcelorMittal, the global leader in steel production, previously presented its products to automotive manufacturers using physical prototypes. This approach resulted in significant logistics and prototyping expenses.

The Automotive division was looking for a solution to:

Reduce promotion costs
Minimize carbon footprint
Centralize its entire catalog

‍

02

Solution

The S-in motion® application enables sales teams to showcase steel solutions at a 1:1 scale, delivering total realism during demonstrations.

Innovative features enrich the experience:

3D Model Interaction: Exploded views, cross-sections, part selection, etc.
Contextualized Information: 3D animations, videos, and images
Collaborative Multi-Platform Mode
Hololive Integration for conferences
Marker Recognition to overlay information on real objects

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03

Results

Thanks to S-in motion®, ArcelorMittal has significantly reduced the transportation of real automotive parts for demonstrations, cutting logistical costs.

The application has become an essential tool for marketing product presentations

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